about wide creatives
business consulting and services
Founded in 2023 by Larissa Guimarães, the vision behind Wide Creatives is to be a strategic partner for executives, brands and agencies.
Whether is a strategy-based or a hybrid consulting project, we combine strategic thinking with hands-on execution alongside key stakeholders, guiding and securing the vision of each project with intention, clarity, and purpose.
about Larissa Guimarães
Over the past several years, my journey has taken me across countries, industries, and disciplines—so much so that parts of it feel like distant chapters, but in the end I’m grateful to have an authentic global perspective of business and marketing developments.
Originally from Brazil, I relocated to Portugal in 2021 to pursue a Master's degree in Data-Driven Marketing at Nova Information Management School, and have since made this country my home and headquarters.
With an academic background in International Relations, my career took a meaningful turn toward Digital Marketing, a transition inspired by the works of Philip Kotler and Donald Miller. Their books, Marketing 4.0 and Building a StoryBrand, sparked my deep interest in the power of communication and strategic brand building, and I’ve never looked back since.
Today, I bring nearly seven years of experience in crafting brand strategies for established companies, rising startups, and inspiring executives worldwide with their personal brand.
In addition, I’ve recently entered a new industry following a personal passion for a diverse working routine, as I am the Co-Founder of Azure Villa, a boutique real estate brand committed to offering a fresh, authentic, and refined perspective on Portugal’s premium property market.
Clients I worked with include: Pacifica Continental (Brazil), G2C Insurance (Brazil), Daato (Germany), Nimbler Spaces (Portugal), Swaifor Well-Being (Portugal), ISEG Lisbon University, APG Portuguese Institution, Clan (Portugal), Sportino & Adidas (Portugal), and more.